July 28, 2025 | New York City
New York-based real estate startup Esen, founded by former Brookfield Properties executives, has unveiled plans for a $1.5 billion mixed-use development in Jersey City. The ambitious project, located at 310 Washington Street, includes three residential towers totaling around 2,000 apartment units. Construction on the first 50-story tower is expected to begin in summer 2026, with completion targeted for early 2029.
Esen, in partnership with Evergreen and backed by Singapore’s Croesus Group, acquired the 4-acre site earlier this year for $110.8 million. The multiphase development will deliver a range of units from studios to three-bedroom apartments. Towers 2 and 3 will follow in subsequent phases, bringing over 1,400 additional units to the growing waterfront neighborhood.
The project will include 30,000 square feet of public open space, a pedestrian corridor between Washington and Greene streets, and a courtyard adjacent to Harborside Park. With views of Manhattan and the Statue of Liberty, the site sits near a Whole Foods, Grove Street retail, and the PATH train, offering easy access to NYC.
Esen’s leadership team, including executives from Brookfield and Forest City, has collectively delivered major developments like Barclays Center in Brooklyn and The Yards in D.C. Their Jersey City project aims to redefine the area’s skyline while tapping into surging demand for urban luxury living at relatively more affordable prices compared to Manhattan.