Global Holdings Launches First Anagram Project Outside Manhattan with Gowanus Development
Global Holdings Launches First Anagram Project Outside Manhattan with Gowanus Development
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July 25, 2025 | New York City
Billionaire developer Eyal Ofer’s Global Holdings is entering the Brooklyn market with a luxury residential project in Gowanus, marking a significant milestone for the firm’s Anagram apartment brand. The building, located at 450 Union Street, will be the fifth Anagram-branded property in New York and the first outside of Manhattan.
The investment underscores growing institutional confidence in Gowanus, a historically industrial area that is quickly evolving into a sought-after residential neighborhood following a major rezoning. Renderings show a sleek, upscale design consistent with Anagram’s emphasis on modern amenities and high-end finishes.
Global Holdings is partnering with developer Tankhouse on the project, further signaling a collaborative approach to upscale multifamily growth in outer boroughs.
The Gowanus Anagram marks Global Holdings’ latest move to diversify its luxury residential footprint beyond traditional Manhattan strongholds and into emerging markets within New York City.
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