Real Estate, Pets, and Power Plays: What’s Defining Summer in the Hamptons
Real Estate, Pets, and Power Plays: What’s Defining Summer in the Hamptons
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July 14, 2025 | New York City
As the summer season reaches its peak, New York’s real estate elite are once again flocking to the Hamptons—but this year’s buzz is about more than just sun and surf. New hospitality ventures, a surge in pet-friendly rentals, and high-stakes real estate plays are shaping the East End’s summer narrative.
Among the newcomers is Mary Lou’s, a chic cocktail lounge and supper club that debuted in West Palm Beach earlier this year. Its founders, Alex Melillo, Joe Cervasio, and Topher Grubb, have expanded into Montauk in partnership with NDT Developers. Their move reflects a growing trend: entrepreneurs bringing big-city energy—and deep pockets—to seasonal Hamptons hotspots.
Meanwhile, long-time players like private equity mogul Marc Rowan continue to deepen their stakes in the area. Rowan, who began acquiring East End properties in 2013, now owns several restaurants, cottages, and hospitality assets. Other notable names such as Lloyd Goldman, Donald Zucker, and Aby Rosen are also investing in the region’s commercial scene.
Not all developments have been welcome. Homeowners are grappling with a boom in pet-friendly rental requests, often torn between maintaining pristine luxury homes and meeting market demand. And controversy is brewing over the possible return of the Maidstone Gun Club, raising safety concerns among residents. All in all, the summer of 2025 in the Hamptons is proving to be a mix of luxury, local tension, and strategic real estate plays.
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